What do the British really think about environmental issues?

Almost half (46%) of Britons engage in daily activities that harm the environment. While 29% of Britons are in denial when it comes to environmental issues, according to a new study by Grundig.

The global home appliance brand conducted a survey of 2,000 UK adults on how Britons feel about their impact on the environment. The study also revealed that although the majority (59%) of respondents think about environmental issues on a weekly basis, they are prevented from abandoning actions and activities that they know are harmful to the planet due to a lack of better, more affordable solutions. alternatives.

In addition to this, Grundig’s research also revealed a clear lack of knowledge and awareness regarding the causes of microfiber pollution – an issue the company was keen to tackle.

While 67% of respondents believed that microplastics were an important environmental issue, 49% of respondents did not know that the main source of plastic pollution in the oceans comes from synthetic microfibers released by clothing. Grundig’s survey showed that 7 out of 10 adults would stop eating certain foods if they could see how much microfiber they were consuming. And overall, 75% of respondents agreed that more needs to be done to raise awareness of the hidden dangers of microfibers in our waterways and how to combat this problem.

Teresa Arbuckle, Chief Executive of Beko plc and Spokesperson for Grundig, said: “It is important for us as a nation to understand how our daily activities impact our planet. The aim of the Grundig brand is to lead by example and inspire people to take small steps towards a better future. We believe that every individual can have a positive impact on the planet by making small changes in their daily activities and we are proud to empower them to achieve a more sustainable life.

“We are committed to driving the industry forward with the launch of Grundig washing machines with FiberCatcher technology, all featuring the world’s first built-in synthetic microfiber filtering system, helping to minimize pollution from synthetic fibers.”

To raise awareness of the impact of plastic microfiber pollution and to encourage people to take action, Grundig has partnered with UK charity Marine Conversation Society.

Speaking about the partnership, Laura Foster, head of clean seas at the charity, said: “No matter where you live, our actions can impact the health of the ocean. A lot of people are really worried about the plastic going into the ocean. However, many of us are unaware of the connection between our laundry and microplastics entering the ocean.

“In fact, over 700,000 fibers are released with every wash. With research suggesting that it can take up to 1,000 years for microplastics to break down, preventing microfibers from flowing down the drain makes all the difference in slowing the flow of plastic into our ocean. New technologies that capture microfibers before they reach the marine environment can go a long way in reducing the amount of marine pollution by stopping it at the source.

With more than 40,000 employees worldwide, Grundig’s parent company, Arçelik, operates in 48 countries and 28 production sites in 9 countries. It owns 12 brands including Arçelik, Beko, Grundig, Blomberg, Leisure, Flavel, ElektraBregenz, Arctic, Defy, Altus, Dawlance and Voltas Beko.