Rebranding for job-creating educational resources company sold by Studio Retail Group for £ 30million

A Greater Manchester-based educational resource provider has created 30 jobs and completed a rebranding almost a year after its £ 30million sale by Studio Retail Group.

Findel Education, now called Findel, owns the education brands Hope, GLS, Philip Harris and Davies Sports, which have also been renamed.

These provide resources for primary, secondary and early childhood education, school business managers, science education resources, and physical education and sports equipment.

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The company dates back to 1817 and its brands and websites offer more than 32,000 products to educators and parents based in the UK and abroad, with the company exporting to 130 countries.

The company employs around 300 people of which 250 are based in Hyde. The others work at the distribution center and Findel’s offices in Nottingham.

Findel was acquired in April last year from Studio Retail Group following a management buyout backed by Manchester-based private equity firm Endless.

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Chris Mahady, CEO of Findel, said: “Since MBO, independent ownership has allowed us to shape the business as we wish and begin to realize its full potential.

“The rebranding project is an essential element to achieve this objective and it heralds a new dawn for Findel. It wasn’t just about refreshing some logos, it was about undertaking an in-depth strategic review of our business over a six-month period.

“We now have a new strategy, new vision and new direction that will lead us to become a very successful, multi-faceted national and international educational resource company, and a trusted and valued partner of our clients.

“What we have done has energized and inspired everyone in the company. Colleagues now fully understand our company and our brands and, most importantly, what they mean to our customers.

“We now have a collective purpose, clarity and strength about who we are and what we do.

“This will play a huge role in realizing our expansion plans as we launch new initiatives, products and services to realize our ambitious growth plans for the benefit of educators around the world. “